The Management Gap in Employee Expectations

The Management Gap in Employee Expectations

It seems a growing number of startup managers do not know how to handle realistic expectations of gifted employees. It's frustrating to hear about because great employees are alienated by poor management. Today, where talent is the common denominator between startup success and failure, it’s concerning that this is not talked about more often.

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3 Places To Look For Your Next Blog Topic

3 Places To Look For Your Next Blog Topic

All marketers struggle to produce high quality content on a frequent basis that your target market wants to read. I've found that looking in the right place can lead to great ideas that turn into really popular blog content. Here's three places to consider looking for your next blog topic.

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How Healthy Is Your Blog? 5 Things To Analyze

How Healthy Is Your Blog? 5 Things To Analyze

How healthy is your blog? If you manage your startup’s blog you are probably measuring month-to-month traffic, blog subscription opt-ins and CTA click through rate. It’s easy to fall into the trap of looking at only high level data points. While those data points are valid, they are not enough to determine the overall health of your blog. Here are five things to analyze.

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How To Create A Sharing Link For A Custom Tweet

How To Create A Sharing Link For A Custom Tweet

This is a quick tutorial on how to create a link that opens a new window/tab with a pre-written tweet. This is something you might find on a blog post, with a pre-written tweet you can easily share on your twitter feed. After reading this tutorial you’ll be able to create your own custom link with a custom tweet.

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How To Auto-Populate a HubSpot Form

How To Auto-Populate a HubSpot Form

Auto-populating a HubSpot form with a contact's information is actually quite simple. Not many HubSpot users know about this, but you could easily add a link with a personalization token in an email that auto-populates contact information into a HubSpot form.

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How to Localize Your HubSpot Hosted Website

How to Localize Your HubSpot Hosted Website

When you’re ready to localize your website there are many things to consider. What language(s) will do you first? What localization software do you need? What do you need to do for international SEO? How will an international website visitor access their preferred language on your website? Here are the answers and how to do it with your HubSpot hosted website. 

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Startup Management 101

Startup Management 101

Startup management is a bottomless pit of hard work and focus only achievable by unmitigated determination (and possibly really great stock options). That’s slightly glamorized, but if you’ve worked at a startup where expectations are huge and headcount if low, you know what I mean.

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A Few Tips On Marketing Your Free Product

A Few Tips On Marketing Your Free Product

For the past two years I’ve been marketing a software product with a free plan. The freemium model is becoming more popular among startups looking to disrupt existing markets and attract major attention. This was my first. I compiled a short list of things to consider. I hope it provides some insight for those of you marketing a free product.

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