by Daniel J. Murphy
Okay… it’s been awhile since I dropped a post here.
Mostly because I’ve been really busy helping grow Drift.com
And also because I’ve been doing a lot of my writing on the Drift blog.
Like today I published this: “Before You Spend Another Dollar On Promotion – Try These 5 Things To Grab More Attention In Your Next Product Launch”
I’ve spent the last 7 months studying and perfecting our product launches.
We do one every month at Drift. So I’ve had plenty of practice.
I’ve learned a hell of a lot of tactics from the team here at Drift, but also tried out some new ones.
And in testing all these things we’ve seen amazing results and developed a playbook that’s now repeatedly setting records in traffic and new leads generated for Drift.
I’m not on an ego trip – I only say that because I published all our product launch secrets in that post this morning.
I did that so you can try our tactics and have phenomenal results too.
You don't need to throw more budget behind your product launches.
None of the secrets include spending more money on Facebook or YouTube Ads.
So that got me thinking. My startup marketer audience would probably love this playbook on product launch best practices.
Check it out, and shoot me a note if you have questions: team.drift.com/dan always happy to chat.